twitterPosts Tagged ‘’

Social performance

By Vizeum UK on 16th Jul 2012
Calc

There seem to be two schools of thought about the use of social media as a measurable response medium –the first saying ‘don’t do it’, the second claiming to have cracked the problem of measuring an ROI from it. I don’t subscribe to either, but don’t intend rubbishing them here. Both points of view have their [...]

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Nike’s first Twitter own goal

By Vizeum UK on 22nd Jun 2012
Wayne Rooney's resolution

This week Nike notched up another media first… this time it’s not one they were looking for. In January Nike got Wayne Rooney and Jack Wilshere tweet a message to their followers using the campaign hashtag #makeitcount.             #Sofarsogood. What they failed to do was to ad a #ad (or [...]

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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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The Bird Is the Word for Twitter

By Vizeum UK on 8th Jun 2012
twitter-bird-blue-on-white

Twitter has unveiled a new branding for all its assets, the bird. The original twitter bird “Larry” (named after US basketball star Larry Bird) has had a haircut, slimmed down and is now flying upwards.  It’s fair to say, most people won’t notice the difference. However for Twitter the new streamlined upward facing bird symbolises [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012
bmws-olympic-gold

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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Budweiser brings the FA Cup to zeebox

By Vizeum UK on 14th May 2012
budweiser-brings-the-fa-cup-to-zeebox

We’ve been working with ABInBev to help them “start from a different place”, push boundaries and identify key innovations for their portfolio of brands. One of the most exciting opportunities we looked at was the Social TV app zeebox. zeebox allowed us to place social at the heart of our planning whilst enhancing the already [...]

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Social and Mobile

By Vizeum UK on 15th Jan 2012
Social-and-mobile-apps-on-phone

Developers are becoming social… The fastest growing areas of digital in 2011 were social media and mobile platforms. Mobile technology has always been at the centre of how people communicate and keep in touch whether it is via text, email, call, and more recently increasingly via social network. Mobile internet is set to surpass desktop [...]

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