launchPosts Tagged ‘’

MINI Olympic adventures

By Vizeum UK on 20th Jul 2012
MINI

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012
bmws-olympic-gold

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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Cadbury Launches New Product on Google+

By Vizeum UK on 13th Jan 2012
cadbury_screenshot-blog-full

Earlier this week Cadbury announced it newest product, the Dairy Milk Bubbly, on Google+, a first time for the brand on the platform. Econsultancy reports  that the packaging is Blippar enabled, thus allowing customers with the augmented reality app to access content. Eyes are open to see if other brands will follow suit.

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