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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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