Hot Dogs? Check. Nachos? Check. Crisp cold Budweisers? Check. Yes, that’s right ladies and gentleman… the time is nearly upon us to indulge in the excessive gravitas of the America’s premiere sporting event – The Super Bowl.
NBC gave us a dose of the last minute drama that those that manage to stay awake into the early hours will be hoping for. The broadcaster left it late but just about managed to sell all its spots. Whatever airs during the night is unlikely to match, quite possibly, our favourite example of shoehorning a sports star into a role he clearly wasn’t born for.
Here’s the five things you need to remember this week…
NEWS STORY OF THE WEEK
From hacking claims to hyper-local launch
What a week for Facebook. It started with THE big outage and ended with a very clever product launch that puts the social network ahead in the race to bring digital and real life together. An inability to log-in left many aghast and quickly escalated into claims that it had suffered a hack attack from the notorious Lizard Squad. Facebook quashed that idea citing tinkering with “configuration systems” for the outage and then served to push the incident further down the news agenda by announcing Place Tips. The new feature shows you updates from your friend that have been tagged in the place you currently are. As with all products for Facebook now days, there is definitely a commercial proposition with this new tech. JP
TECH STAR OF THE WEEK
A Look into the Future of Fashion
High end retail chain Neiman Marcus showcases another example of the increasingly predominant Internet of Things, The MemoryMirror. Designed for in-store clothes shopping, capturing stills and video of everything you try on. Using simple body gestures, or via a companion mobile app, you can control the mirror to see 360-degree back and side views as well as observe outfits side-by-side. Helping customers build a catalogue of looks with options of uploading and sharing on social media will tap into a generation who are information-hungry more than ever and are on the hunt for an enhanced retail experience. DP
CAMPAIGNS OF THE WEEK
Arctic conditions hit London for Fortitude
As the late winter snow swept across northern England this week, Sky Atlantic brought a timely touch of the arctic to London to promote their new programme, Fortitude. The broadcaster used the show’s setting of Svalbard as inspiration for the PR stunt, which involved a life size polar bear puppet (taking 19 Hollywood prop specialists 6 weeks to build, and puppeteered by two actors from the west end show War Horse) wandering around central London. The first episode of Fortitude will also feature an ‘ice themed’ ad break allowing brands to show off just how cool their products are. JSB
How do you cram 37 brands into an ad?
Newcastle Brown Ale unveiled arguably the world’s first crowdfunded Superbowl ad, satirically packing in 37 different brands into one 30 second spot. While poking fun at the hype surrounding marketers’ efforts to exploit the popular event, they also managed to create possibly the cheapest Big Game Ad ever. The narrative follows a couple around their home as they shamelessly plug each brand from Match to Beanitos chips, in a relentless slog of logos and slogans. Sharing is caring after all, and 37 brands will be glad for the nod. JK
SOCIAL MOMENT OF THE WEEK
Murray forced to defend colourful court violation
Andy Murray is through to the Australian Open final after a hard fought victory over world number seven Tomas Berdych, but it is his fiancée, Kim Sears who stole the social media limelight with a profane outburst. As Murray broke Berdych in the third set, Sears served up a riled reaction, which lip-readers have confirmed as the rather eloquent, ‘Fucking have that you Czech flash fuck’. The clip quickly went viral, and Twitter responded with a mix of surprise and admiration, with few actually condemning Sears for her choice words. Because we all know how tense it can be watching Andy Murray! RD