Like the Co-operative Bank’s commitment to ‘ethics and values’, we’re dedicated to innovation. While getting the word tattooed on our backs is a step too far for us, we’re still here to bring the five things you need to know 24 hours after sailing down The Thames on the annual Vizeum away day.
This week we’ve got Victoria Secret’s slogan faux pas, a 24-hour ad and a truly clever speaker among others. If you only remember five things, make sure it’s these…
NEWS STORY OF THE WEEK
Comedian Daniel O’Reilly became a Vine and Facebook sensation with his Dapper Laughs character aimed at ‘Lads’ with short sketches about sex and picking up women. He became so popular that he sold out gigs across the UK and caught the attention of ITV execs looking to attract younger male viewers, who gave him his own show on ITV 2. However, the level of scrutiny on TV is far greater than online, even when a show isn’t delivering a single TVR. This week saw widespread criticism about the ‘misogynistic’ and ‘violent’ content. ITV then pulled a second season and Daniel announced on Newsnight that he was retiring the character.
TECH STAR OF THE WEEK
Echo is Amazon’s cylindrical, Bluetooth-enabled, smart-speaker that answers to ‘Alexa’ not ‘Siri’. You can tell it to play music, set alarms, look up answers to questions, and add things to your shopping list just by talking. Under the gadget’s light ring are seven microphones with “far-field voice recognition,” and these mics are always on and always listening. This is Amazon’s play to develop an ‘Internet of Things’ device and it has the potential to be the access point for your whole connected home – imagine asking Alexa to lock the front door or turn up the heating.
CAMPAIGNS OF THE WEEK
ASOS has teamed up with directorial duo Pensacola and Vice UK to create Colour Control, a music video in which the clothing, background and accessories are themed by shade. The video features London band JUCE, and allows the viewer to click on one of five colours at the bottom of the screen. Doing so changes everything in the video to match the colour chosen while the music and the movements of the band continue seamlessly throughout. This shows that brands are getting more creative with how they launch new products by offering something new and interesting to making the experience worthwhile.
DNB, Norway’s largest bank, has launched the ‘first 24 hour ad break’ shunning the typical four week ad campaign in favour of buying every single ad break for 24 hours. The brand then invited the people of Norway to share their best advice on everything. The ad is designed to raise awareness of the of the bank’s round-the-clock customer service with video submissions including a little girl with a black eye revealing the dangers of IKEA shopping trolleys and a woman warning her husband not to stray. DNB received more than 3,000 clips and chose to air roughly one-third of them, creating over two-and-a-half hours of content. Early signs show it’s done the trick with awareness of the service up from 35% to 72%.
SOCIAL MOMENT OF THE WEEK
Victoria Secret found itself in the middle of a cultural backlash this week with the launch of their latest ad campaign. Women across the globe expressed anger at the use of a series of super skinny models as the backdrop to its ‘The Perfect Body’ proposition. Victoria Secret was forced to take the matter seriously after a petition on Change.org asking the company to change the slogan picked up 32,000 signatures celebrity backing and kicked off a social movement getting ’real women’ to back up their campaign using the hashtag #IAmPerfect. The advert is charged with failing “to celebrate the amazing diversity of women’s bodies” and the brand has since changed the campaign website using a new slogan – ‘A Body for Every Body’. However, the company still has not issued an official apology, changed posters in stores or taken the billboards down.