Top news story of the week
The European Parliament has passed a net neutrality law, which means that ISPs cannot deliberately slow down access to certain sites or content. What makes this move so significant is that it keeps access to the web open for European citizens. By contrast, this type of law doesn’t exist across the pond in the US. As a result, Netflix was forced to sign an agreement with Comcast at the end of February to ensure that the streaming of their films was not deliberately slowed down. The deal may see the firm enter similar deals with other internet service providers across the country.
Tech star of the week
Amazon has unveiled Fire TV, a box that allows users to stream content purchased on Amazon or subscription content services like Lovefilm and Netflix to your TV. Fire TV boasts 2GB of RAM, which Amazon claim will make it three times faster than the competition, and provide “voice search that actually works” according to chief exec Jeff Bezos. However, it will be some time before it launches in the UK as deals need to be struck with the likes of Sky and BBC to offer the same content as rival services, Apple TV and Google Chromecast.
Wanted: Pokémon Master at Google
Amid the usual flurry of brand April Fool’s pranks, Google Maps stole the show with the ‘introduction’ of a Pokémon-tracking function. In a video, the company showed how users could press a special button within the Google Maps to locate nearby Pokémon that could be “caught” with a tap of their phone and logged on Maps. The individual that caught all 150 species of Pokémon would then become the company’s dedicated Pokémon Master. The prank generated 10m+ views and lots of offline and online media coverage.
Nike risks everything for the World Cup
Nike launched its much anticipated World Cup campaign entitled #RiskEverything with a usual array of football stars, namely Wayne Rooney, Neymar and Cristiano Ronaldo. It represents a taster of, what is likely to be, a series of videos that will spread like wild fire online alongside premium TV spots during the last games of the club season. Staying true to tradition there is a social idea at the core of the execution inviting the public to upload videos of themselves sharing their best moments for a chance to get featured in on their site. All of this is hosted on a slick scrolling website.
Social Moment of the Week
Twitter bought SecondSync to help prove with data that real time conversations about TV can have a positive influence for both broadcasters and advertisers. The microblogging platform currently has a partnership with Nielsen in the US which measures how many people are tweeting about a show and the overall unique reach of these tweets. This move should help bring similar levels of transparency to the UK and also stall Facebook’s attempt to muscle in on the lucrative second screen movement, as SecondSync recently produced a in depth report on Facebook and TV. In theory, increased information about the overall reach of Twitter conversations by demographics will affect how brands plan their TV advertising.