Vizeum rolls out GoodWorks initiative globally

Good Works

Vizeum is proud to announce the launch of its latest Corporate Social Responsibility initiative ‘Good Works’.

After a successful programme in the UK in 2016, Good Works will now be rolled out into four other markets – Argentina, Canada, Hong Kong and South Africa – next month.

This good-cause accelerator programme helps charities and social enterprises by drawing on Vizeum’s breadth of communications talent. It will complement the agency’s unskilled voluntary work by offering a long-term approach built around the skills of its employees.

Teams made up of five Vizeum colleagues will work on a brief from selected organisations and provide consultancy and support on communications challenges ranging from ideas generation, audience insight, branding, and communications planning.

Alistair Baker, Strategy Director at Vizeum UK, founded Good Works in the UK and has served as a champion for the programme from inception through to global roll-out.

“The great thing about Good Works is that it gives people in Vizeum the chance to work on something outside of their day-to-day clients,” he said. “The solutions they provide aren’t necessarily based on media planning but are more focused on communications solutions.”

“The issues that charities and social enterprises face is that they often have limited resources when it comes to truly understanding their audiences. Vizeum is able to offer is the strategy, tools and consultancy needed to understand these audiences and take the proper action.”

Launching the global expansion, Thomas Le Thierry, President, Vizeum Global, said: “Vizeum’s vision for media is to accelerate business growth. We are excited about this initiative as it offers our people the opportunity to stretch their expertise and experience across new categories as they volunteer their time to accelerate growth for charities and social organisations.”

As Good Works launches into new markets, each market will choose a social enterprise or charity organisation from their local community.

Want to find out more? Contact Rosanna Post, New Business & Marketing Manager, Vizeum Global.