Vizeum Manchester has been appointed by the UK’s leading specialist bathroom retailer bathstore, to manage their broadcast media.
Following a competitive pitch, the Welwyn Garden City headquartered retailer, selected the Manchester operation of Vizeum to run its £5.5m broadcast account. Key to Vizeum’s selection was its strength in consumer insight, application of data, and its approach to broadcast planning to optimise cross-screen investment.
Vizeum will take over the broadcast media management from incumbent supplier Manning Gottlieb. The media strategy will help drive bathstore’s continued growth and reflect their position as the leading brand in the sector.
“We are very excited to be working with Vizeum,” said Claire Bayliss, Chief Marketing Officer at bathstore. ”Through the pitch process they demonstrated a passion for our brand, a commitment to drive media forward to support our vision through compelling strategic clarity and media expertise.”
“This is an exciting opportunity to work with a progressive omni-channel retailer that reflects our philosophy of brilliantly delivering simple strategies to drive continued business growth,” said Martin Tingle, Managing Director, Vizeum Manchester .