News

Vizeum backs first Tech City ad-tech hub – The Bakery

The Bakery

 

Last week Vizeum supported the launch of The Bakery – the innovative ad-tech incubator aimed at driving collaboration between mature tech start-ups, brands and agencies.  AB Inbev, BMW, Panasonic and Heinz are amongst the first of our clients to back the launch where real contracts will be awarded to those tech companies that can best answer client briefs.

Planned events for The Bakery include “hack days” for marketing technologies, presentations on leading advertising techniques and new technologies, and exhibitions of innovation in digital and creative media.

This newly launched incubator has been heavily supported by the IPA, Tech City Investment Or­ganisation (TCIO) and UK Trade & Investment (UKTI) as an initiative that will make a huge difference to both the tech and advertising sectors.

Richard Morris, Vizeum’s managing director, says that “agencies have a duty to place themselves at the leading edge of technological development.” He explains: “We hold a responsibility to be constantly vigilant in finding solutions for [our clients’] really big problems… and deliver world-beating results as a consequence.”

If you want to know more about this incubator then please feel free to get in touch with us at adam.graham@vizeum.com or visit www.thebakerylondon.com

The Prime Minister has unveiled a new Tech City Map plotting the 600 technology businesses in the East London area.

The initiative has already had wide press coverage, which you can review yourself, here:

Campaign - http://www.campaignlive.co.uk/news/1171402/Tech-start-ups-prepare-enter-Dragons-Den/?DCMP=ILC-SEARCH

Marketing Week - http://www.marketingweek.co.uk/news/big-brands-participate-in-first-uk-ad-tech-hub/4005707.article

The Drum - http://www.thedrum.com/news/2013/02/14/brands-and-agencies-team-launch-tech-city-innovation-hub

Contagious - http://www.contagiousmagazine.com/2013/02/the_bakery.php

Wired - http://www.wired.co.uk/news/archive/2013-02/20/adtech-accelerator

The Next Web - http://thenextweb.com/uk/2013/02/25/the-bakery-london-ad-tech-accelerator/