VICE Media, the youth media brand and content creation studio, has selected Vizeum to handle all its media planning and buying excluding digital in the UK.
The decision follows a competitive review process that began in November last year that asked participating agencies to support VICE UK’s continued growth across all parts of its business.
“We’re delighted to have selected Vizeum as our media agency of record,” said Matt O’Mara, Managing Director, VICE UK. ”The standard of pitches from all agencies was impressive, but Vizeum stood out from the crowd with their smart thinking and understanding of our brief and VICE’s brand. We look forward to working with them closely as we continue to expand across all areas – digital, mobile and TV – and enhance our position as the most important media voice for young people around the world.”
“The VICE brand is renowned for its authenticity and bravery,” said Jem Lloyd-Williams, Managing Director, Vizeum UK. ”It’s exactly the kind of partner that we love to work with: one that is keen to experiment and break new ground in its field. Their decision to allow us to continue their growth story speaks volumes about the quality work that all our talented people consistently produce.”