We’ve been working with ABInBev to help them “start from a different place”, push boundaries and identify key innovations for their portfolio of brands.
One of the most exciting opportunities we looked at was the Social TV app zeebox.
zeebox allowed us to place social at the heart of our planning whilst enhancing the already great work of Budweiser and their association with the FA cup.
We built on the official Man of The Match vote powered by Budweiser. Creating a match day experience which allowed consumers to download the official app, vote for Man of The Match live though zeebox, play the Be The Ref app, enter a twitter competition to win the match ball and engage in polls, additional match content and links through to the official Budweiser Facebook page.
Keeping an eye for the next big thing and having the courage to trial new technology meant that Budweiser become the first ever brand to sponsor a live sporting event on zeebox.