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7 Key Principles for Launching an eCRM Loyalty Programme

In a world where consumers have become used to and now even expect loyalty programmes from the brands they love, companies big and small – not just the high street giants –  are now clamouring to put their customer data to better use. But where to start?

Our Head of eCRM, Anna Blackwell, buoyed by the agency’s success in clinching the Grand Prix at the Performance Marketing Awards recently, outlined for PerformanceIN the keys to successfully implementing a CRM campaign.  Read what she had to say here.