Our Approach

In an increasingly convergent world, Vizeum’s vision is to be our clients’ most innovative partner.  We achieve this through our guiding principle, ‘Simple strategy, brilliantly activated’, and through the application of our 70/20/10 model for innovation to the way we manage our client’s media budgets.  All of which is underpinned by our bespoke research system, CCS, real-time reporting and market scale.  Our position within the unique Dentsu Aegis operating model, allows us to integrate best-in-class digital and outdoor planning, buying performance and marketing effectiveness through our partners in iProspect, Posterscope, Amplifi and Data2Decisions.

Vizeum has a global network that spans 40 countries worldwide and over 1,000 people.  Our clients include 20th Century Fox, AB InBev, Burberry, BMW, IKEA, MINI and Panasonic.

 

Our Office

We operate from a huge open-plan single floor designed by a leading architect to provide maximum collaboration between Vizeum, our world-class group resources, strategic media partners and our clients.

No-one has an office.  Everyone is hands on delivering clients’ objectives.

     

 

Our People & Our Process

Jonathan Palmer, Head of Social

Jonathan Palmer, Head of Social

Jonathan joined Vizeum as Head of Social from boutique social media agency, We Are Social, in November 2010. Jonathan has been working with online communities and social platforms since 1999 and brings his specialist social media and digital background to Vizeum in order to fully integrate social strategy within Vizeum’s core comms strategies to help ensure our clients have a fully holistic approach to comms.

‘The Vizeum Way’

We work to a rigorous proprietary planning process to integrate communications around the consumer decision making journey which we customise to meet our clients specific requirements.

CCS – the Consumer Connection System

We have developed the world’s most robust media study enabling us to unravel consumer decision-making journeys and identify exactly which channel to use and when to engage your consumers.   Because we built this on behalf of our clients, we have ensured 3 crucial things:

  1. It works seamlessly with all existing client-owned consumer segmentations. We simply fuse our data with yours.
  2. It is highly media actionable. Most clients find their segmentations define their target audience, but never help them detail a media plan or weigh up alternative communications choices.
  3. It is built for the modern day consumer landscape, covering 60+ different forms of consumer touchpoints. We regularly update these to ensure we capture all developing digital media.

Unique understanding and knowledge

We have developed insight into consumer motivations and needs and how these translate into purchasing decisions and media choices with Synovate Censydiam.