News

Ant&Dec - Sponsorship

Aunt Bessie’s signs I’m A Celebrity… Get Me Out of Here! sponsorship deal

27th Jul 2015

ITV Commercial and Aunt Bessie’s have agreed a three-year deal for the family food brand to sponsor its hit entertainment show I’m a Celebrity…Get Me Out of Here! The package, identified and negotiated by Vizeum, includes broadcast, digital, on-pack and in-store licensing and mobile, including the sponsorship of the show’s first ever app. Aunt Bessie’s [...]

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Charlie_Al_Anna

Charlie Ebdy named new Head of Strategy as Palmer also joins team

24th Jul 2015

Vizeum UK has promoted Charlie Ebdy (pictured left) to the role of Head of Strategy and further bolstered its strategy team by welcoming Anna Palmer as Strategy Director. Reporting into the Executive Director of Product and Innovation, Charlie will oversee our strategic output, specifically the delivery of media plans incorporating the Vizeum 70-20-10 investment model [...]

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Thomas Le Thierry

RECMA names Vizeum the world’s fastest growing media network

29th Jun 2015

RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week.  Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency. Vizeum topped the list for ‘Overall Activity Billings 2014’ ahead of [...]

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Panasonic TVs

Panasonic returns to cinema after four years with nationwide ad campaign

19th Jun 2015

Panasonic will celebrate the quality of its 4K Pro Televisions with its first cinema advertising for four years this summer in a campaign devised and implemented with Vizeum. Panasonic will showcase new premium range of televisions in a 30” ad that will run across 103 different Digital Cinema Media locations with the number of screenings [...]

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Weetabix - Incredible Insides

Vizeum UK wins Weetabix Food Company’s media business

11th Jun 2015

Leading breakfast brand Weetabix Food Company has appointed Vizeum as its media planning and buying agency. We won the business following a competitive pitch process involving three other agencies including incumbent Blue 449 (formerly Walker Media), which had held the account since 2005. The Weetabix Food Company portfolio, which is the second biggest in the [...]

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Lottery Countdown

Camelot helps players seize the moment with first-ever live countdown on UK TV

5th May 2015

Camelot UK Lotteries – operator of The National Lottery – will use the latest technology to give TV viewers a reminder of how long is left to get their tickets for upcoming special Lotto ‘Millionaire Wednesday’ events, which will see one guaranteed millionaire made on every Wednesday Lotto draw in May. The campaign, which has [...]

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Stella Artois - The Perfect Serve

Stella Artois cements reputation in film by introducing the trailer break

7th Apr 2015

Stella Artois and Channel 4 have partnered to whet the appetite of cinema fans spending a night in, with an entire TV ad break dedicated to trailers from upcoming box office releases. In a campaign created and implement by Vizeum, Stella Artois will take over the ad break before Channel 4’s popular 9pm Saturday Night [...]

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Mobile to drive digital ad spend

Mobile to drive digital spend increase to 25% of total ad spend in 2016

24th Mar 2015

Dentsu Aegis Network has published its first forecast for worldwide advertising expenditure in 2016 with all markets ring-fencing Digital media spending, even when faced with negative economic headwinds. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s latest global advertising expenditure forecasts show Digital media, with a [...]

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Budweiser Dream Goal 1

Budweiser and Sky launch search for UK’s amateur Dream Goal of the season

17th Mar 2015

Budweiser has embarked on a hunt to find the UK’s greatest amateur goals in a campaign fronted by Sky Sports’ star pundits Jamie Redknapp and Gary Neville. The Budweiser Dream Goal competition, an integrated campaign conceived and implemented by Vizeum and Anomaly, invites the country’s legion of amateur footballers to submit videos of their ‘dream [...]

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The Best Exotic Marigold Hotel

Vizeum and C4 Sales usher in Indian Summer for Fox’s Marigold Hotel sequel

25th Feb 2015

Fox Searchlight and Channel 4 Sales have teamed up in a bespoke partnership conceived and negotiated by Vizeum ahead of the release of The Second Best Exotic Marigold Hotel. It will see the film’s stars complete the sentence ‘It’s never too late to……’ in a 50″ Marigold-inspired spot that replicates the award-winning ‘Faces of Four’ format. [...]

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