News

Lottery Countdown

Camelot helps players seize the moment with first-ever live countdown on UK TV

5th May 2015

Camelot UK Lotteries – operator of The National Lottery – will use the latest technology to give TV viewers a reminder of how long is left to get their tickets for upcoming special Lotto ‘Millionaire Wednesday’ events, which will see one guaranteed millionaire made on every Wednesday Lotto draw in May. The campaign, which has [...]

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Stella Artois - The Perfect Serve

Stella Artois cements reputation in film by introducing the trailer break

7th Apr 2015

Stella Artois and Channel 4 have partnered to whet the appetite of cinema fans spending a night in, with an entire TV ad break dedicated to trailers from upcoming box office releases. In a campaign created and implement by Vizeum, Stella Artois will take over the ad break before Channel 4’s popular 9pm Saturday Night [...]

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Mobile to drive digital ad spend

Mobile to drive digital spend increase to 25% of total ad spend in 2016

24th Mar 2015

Dentsu Aegis Network has published its first forecast for worldwide advertising expenditure in 2016 with all markets ring-fencing Digital media spending, even when faced with negative economic headwinds. Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Dentsu Aegis Network’s latest global advertising expenditure forecasts show Digital media, with a [...]

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Budweiser Dream Goal 1

Budweiser and Sky launch search for UK’s amateur Dream Goal of the season

17th Mar 2015

Budweiser has embarked on a hunt to find the UK’s greatest amateur goals in a campaign fronted by Sky Sports’ star pundits Jamie Redknapp and Gary Neville. The Budweiser Dream Goal competition, an integrated campaign conceived and implemented by Vizeum and Anomaly, invites the country’s legion of amateur footballers to submit videos of their ‘dream [...]

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The Best Exotic Marigold Hotel

Vizeum and C4 Sales usher in Indian Summer for Fox’s Marigold Hotel sequel

25th Feb 2015

Fox Searchlight and Channel 4 Sales have teamed up in a bespoke partnership conceived and negotiated by Vizeum ahead of the release of The Second Best Exotic Marigold Hotel. It will see the film’s stars complete the sentence ‘It’s never too late to……’ in a 50″ Marigold-inspired spot that replicates the award-winning ‘Faces of Four’ format. [...]

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Match

Vizeum UK wins match.com media account in multi-market success

15th Jan 2015

Dating and relationship website match.com has awarded its offline media planning and buying business to Vizeum in the UK and three other markets. The UK decision follows a review process that began in September and saw three other agencies take part in a competitive pitch, including incumbent Initiative. It coincides with the decision to award [...]

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Joy of Storage

IKEA and Vizeum showcase the Joy of Storage with contextual ads

12th Jan 2015

IKEA has teamed up with Vizeum to help the British public think differently about their lives at home with a new ad campaign entitled ‘The Joy of Storage’. The latest instalment in the ongoing ‘The Wonderful Everyday’ campaign underlines the difference that good storage makes to daily lives with a 60-second TV ad created by [...]

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MINI and Auto Trader

Auto Trader and MINI launch The Great British Weekend

9th Dec 2014

MINI has teamed up with motoring marketplace Auto Trader to create a bespoke content hub to showcase the brand’s ‘The Great British Weekend’ proposition for all seven of its models. The hub, which has been devised and implemented by Vizeum, will be built around a series of videos featuring Auto Trader talent testing MINI vehicles [...]

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Very Christmas Countdown Campaign

Very.co.uk commences festive countdown with OOH advent calendar deals

3rd Dec 2014

Very.co.uk will promote daily deals in real-time across out-of-home sites as part of an integrated campaign in the lead-up to Christmas. For two weeks during December, the British public will see the best deals available each day from Very.co.uk through real-time OOH ads using Liveposter technology. The offers will be showcased across a variety of [...]

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Vizeum claims Campaign Media award

Vizeum scoops major Research gong at Campaign Media Awards

20th Nov 2014

Vizeum UK and sister agency iProspect claimed the Best Use of Research at the Campaign Media Awards for their work proving the link between social media ads and retail footfall for IKEA. ‘How to turn social engagement into in-store sales’ beat off competition from Mediacom, MEC and OMD to claim the award as it was [...]

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