News

MINI and Auto Trader

Auto Trader and MINI launch The Great British Weekend

9th Dec 2014

MINI has teamed up with motoring marketplace Auto Trader to create a bespoke content hub to showcase the brand’s ‘The Great British Weekend’ proposition for all seven of its models. The hub, which has been devised and implemented by Vizeum, will be built around a series of videos featuring Auto Trader talent testing MINI vehicles [...]

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Very Christmas Countdown Campaign

Very.co.uk commences festive countdown with OOH advent calendar deals

3rd Dec 2014

Very.co.uk will promote daily deals in real-time across out-of-home sites as part of an integrated campaign in the lead-up to Christmas. For two weeks during December, the British public will see the best deals available each day from Very.co.uk through real-time OOH ads using Liveposter technology. The offers will be showcased across a variety of [...]

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Vizeum claims Campaign Media award

Vizeum scoops major Research gong at Campaign Media Awards

20th Nov 2014

Vizeum UK and sister agency iProspect claimed the Best Use of Research at the Campaign Media Awards for their work proving the link between social media ads and retail footfall for IKEA. ‘How to turn social engagement into in-store sales’ beat off competition from Mediacom, MEC and OMD to claim the award as it was [...]

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McCoys in Sky Sports Partnership

McCoy’s bags Sky partnership to celebrate real football heroes

18th Nov 2014

McCoy’s has reinforced its relationship with football fans and position as the ‘Official Crisp of the Football League’ through a partnership with Sky Sports and the Football League. Sky Media, the advertising arm of Sky, and media agency Vizeum have created an integrated campaign that features Sky Sports talent across TV alongside online, mobile, native, [...]

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Littlewoods embarks on Xmas push

Littlewoods gets into the festive spirit with integrated panto campaign

6th Nov 2014

Littlewoods will embark on a week-long teaser campaign with ITV to launch its Christmas pantomime-themed advertising activity. The ads form part of a fully integrated campaign, developed and implemented with media agency Vizeum, to showcase the brand’s ‘Make you Christmas Wishes Come True with Littlewoods’ proposition.  Two 10” spots will air during a range of [...]

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The Wonderful Everyday

IKEA and Vizeum celebrate meal times with ITV partnership

17th Oct 2014

IKEA and Vizeum have teamed up with ITV for an exclusive content partnership as part of a multi-channel campaign to promote the brand’s ‘Wonderful Everyday’ and ‘Every Meal is a Special Occasion’ propositions. The partnership includes idents and exclusive content designed to generate conversations around what makes an everyday meal a special occasion. The campaign [...]

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Stella Cidre

Vizeum retains AB InBev account as part of consolidated Euro business

17th Oct 2014

Vizeum UK has retained AB InBev’s media business as Dentsu Aegis won the consolidated pan-European media through a six-month review covering nine key markets. The AB InBev account will be managed by Vizeum in eight markets and will utilise the Dentsu Aegis Network to deliver media planning and buying, consumer insight, activation and innovation and [...]

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Aunt Bessie Yorkshire Puddings

Aunt Bessie’s unveils the full potential of Yorkshire Puddings

5th Oct 2014

Aunt Bessie’s and Vizeum will help the Great British public fully appreciate the versatility of Yorkshire puddings through an integrated multi-channel campaign that spans TV, VOD and mobile platforms. We’ve teamed up with the brand, which is owned by The William Jackson Food Group, and Channel 4 Sales to deliver a campaign to challenge the [...]

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Gone Girl

20th Century Fox goes native to promote Gone Girl in media first

1st Oct 2014

20th Century Fox and Vizeum have teamed up with the DMG Media to make upcoming thriller Gone Girl the first film to run native advertising content across the MailOnline and Metro.co.uk. The partnership, which our creative solutions team devised and implemented, will see two articles examining ‘trust in your partner’ appear across the platforms. The content, which [...]

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MINI launches national cinema campaign

MINI and Vizeum go to the movies with tailored cinema campaign

9th Sep 2014

MINI is to promote the latest model in its Countryman range with a national cinema campaign that will see different ads served to more than 140 locations. MINI @ The Movies is an initiative that we’ve implemented by implemented by partnering with Digital Cinema Media (DCM) to deliver personalised ads throughout their entire estate, which covers [...]

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