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GUEST BLOG: Chatbots can’t chat, Humans can…

By Vizeum UK on 5th Apr 2017
Chat Bots

Chatbots are no longer the stuff of trend forecasts. They’re here, and they’re on the rise. But let’s not forget the impact of unscripted human interactions. If people and chatbots work hand-in-hand, valuable, irreplicable, genuine moments – the kind that put smiles on faces and build genuine brand loyalty – won’t be lost.   Where [...]

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SXSW: The Connected City is closer than you think…

By Vizeum UK on 17th Mar 2015
City 2

Governments and public institutions are perceived as notoriously slow to innovate, but things are starting to change. At a SXSW session on the City 2.0, it was clear that large cities are grasping technological innovation with both hands as a way to solve long-running problems. Most major US cities like Chicago and New York have [...]

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Your media week in two minutes…

By Vizeum UK on 28th Nov 2014
Facebook & Privacy under scrutiny

We’re surprised that black Friday wasn’t dubbed Black & White Friday with all the recent excitement around Penguins. We’re not just talking about Monty but also the action heroes, Penguins of Madagascar, who land next week. In fact, the world seems to be going mad for all things Spheniscinae with sales of Penguin Chocolate Bars [...]

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A Google Experience… Squared

By Vizeum UK on 21st Nov 2014
Google Squared

For new starters, getting up to speed with the ins and outs of media can be a dizzying, challenging and sometimes frustrating experience. Whether it’s the constant emergence of new technologies, the task of navigating a number of channels to create an effective media plan, or getting to really understand an audience far removed from [...]

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Your media week in two minutes…

By Vizeum UK on 26th Sep 2014
Samsung Galaxy Note 3

If there’s one theme that runs through this week’s news stories then its flexibility. This covers many different areas from a requirement to adjust in order to enact social change and modifying an innovative piece of technology in an exciting way to an unwanted by product of a new product launch. Here’s our pick of [...]

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Your media week in two minutes…

By Vizeum UK on 12th Sep 2014
Apple Watch

This week has all been about the unveiling of a true tech evolution. One visionary company continues to revolutionise our lives and change the way we interact with the world around us. However, SanDisk weren’t the only company to shake the world with the release of the largest SD memory card ever. Microsoft, Samsung and [...]

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Your media week in two minutes…

By Vizeum UK on 11th Jul 2014
Old Man

If you hate football then it’s almost time to rejoice, as there’s just two matches to go before the 2014 World Cup comes to a close. However, it would be remiss of us not to mention one of the biggest spankings in the history of the competition in this week’s newsletter, as the world came [...]

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Your media week in two minutes…

By Vizeum UK on 13th Jun 2014
Taxi_Uber

Apparently, some sort of global sport competition commenced last night against a backdrop of samba beats and protests. Fear not if football’s not your thing, there was still a healthy dose of app-fuelled strike action while Google emptied its wallet once more. Here’s our pick of the most innovative stories from the last seven days. [...]

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Your media week in two minutes…

By Vizeum UK on 30th May 2014
Sam Smith

There are three billion reasons why Apple has grabbed its customary position in the headlines this week but we’ve also seen a first from Channel 4 announced while the UK readies for a cash treasure hunt. Here’s our pick of the most innovative stories from the last seven days. Top News Story of the Week  [...]

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Your media week in two minutes…

By Vizeum UK on 23rd May 2014
EdMBacon

The festival season is almost upon us and while there isn’t a wellie in sight, the world of media has still made its voice heard with a number of musical initiatives… Top News Story of the Week Rumour has it that the largest gaming streaming network around, Twitch, might be bought by Google for a [...]

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Your media week in two minutes…

By Vizeum UK on 9th May 2014
Publicis-Omnicom

The ad industry has finished off the week at the top of the news agenda with the demise of the proposed merger between Publicis and Omnicom. There was of course only one contender for the biggest news story of the week but there’s still plenty going on elsewhere in media land. Top News Story of [...]

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Vizeum on FMCG: The value of marketing to the Crisps, Nuts and Snacks sector

By Vizeum UK on 7th May 2014
The Grocer Feature Image

Our Strategy Director Charlie Ebdy spoke to the FMCG industry bible The Grocer recently about the demands of marketing in the snack sector. Here’s an extract from the article: Marketing is a crucial factor. Over the past year the category’s 10 biggest advertisers have upped spend on ad space by a whopping 68% and Kettle’s has soared by more than 41,000% [...]

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Guest Blog: AWE 2104 – All eyes on London

By Vizeum UK on 27th Mar 2014
London Today

Less than a week until Advertising Week Europe (AWE), when the media industry’s luminaries, commentators, practitioners, and fun-seekers descend on London to be inspired, entertained, and enjoy all that the city has to offer. Although still in its infancy but off the back of a successful launch last year, AWE has generated palpable excitement within [...]

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A pitch in a day: bringing a live brief to the entire agency

By Vizeum UK on 25th Mar 2014
Sausages

13 March 2014 – a date that will be forever etched onto our memories. This was the day that Vizeum launched our inaugural ‘Pitch in a Day’ competition. Its purpose? To give the entire agency and representatives from our key trading partners, first-hand experience of the pressures that come with a live client brief and [...]

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Added value is the key to digital innovation

By Vizeum UK on 27th Feb 2014
IPA

The pace of technology presents a real challenge when it comes to connecting brands with business changing tech solutions. This was a key focus at the Diversification session that took place as part of the IPA’s Adaptathon series recently, where understanding the client’s perspective when it comes to the evolution of marketing was central. Unilever’s [...]

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Contactless – Can touch this

By Vizeum UK on 23rd Jan 2014
Sam Battams bw

I’d like to think I don’t pop into my local M&S to buy overpriced ready-mades too often, but the occasional peak through my fingers at my online banking suggests otherwise. And I think I know why. The contactless payment machines, which this M&S installed some months ago, are not just frictionless; I dare say they’re [...]

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The changing voice of CES: cars steal the show

By Vizeum UK on 17th Jan 2014
Chrissy Totty, head of innovation

CES now positions itself as a global platform for innovation, meaning it is far more than just consumer electronic products, seeing exhibitors and speakers from all corners of the tech world converge for three days in Las Vegas. Therefore, you would expect to see all the big hitters of the tech world represented, however, this [...]

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Social Discovery

By Vizeum UK on 15th Jan 2014
ruro bw

We’re definitely not suggesting 2014 will be the end of the traditional search engine, the change will be the decline of search as the main referrer and a switch towards social being the key way we discover content. When I started using the internet at home in 1997 my web experiences, like everyone else, started [...]

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Google @ iProspect

By Vizeum UK on 9th Jan 2014
Google @ iProspect

Great digital marketing is more than just science, it’s also about great creativity. On November 27th, iProspect (our Sister digital performance agency and part of the Dentsu Aegis Network) teamed up with Google to explore this view and examine the rapid convergence of creativity and data that is currently impacting the advertising and marketing industry. [...]

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A VIZEUM VIEW ON THE ECONOMY – DECEMBER 2013

By Vizeum UK on 17th Dec 2013
Vizeum a view on the economy

As we enter the final few weeks of December the consensus has begun to shift, the UK is now in recovery.  Current estimates place Q4 as matching the growth seen in Q3 (0.8%) and whilst 4 quarters of growth is not unique in the post 2008 economy (see 2010) it’s the coupling of this data [...]

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