Sport

England cricket team’s demise holds a warning for adland

By Vizeum UK on 2nd Apr 2015
Cricket World Cup

The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, our managing partner for planning. It’s Sunday evening. I appear to be alone in the living room with the remote control. Wife and four-month-old son seemingly occupied [...]

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Lessons from the Super Bowl…

By Vizeum UK on 3rd Feb 2015
Katy Perry - Super Bowl

So, the confetti has (probably just about) been swept away following on one of the greatest and most dramatic Super Bowls of all-time. While Tom Brady and the New England Patriots cemented their place in sporting folklore, America’s showpiece sporting and ad event also gave marketers a few lessons – aside from dramatic finishes. The [...]

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The World Cup sponsors: What are brands giving back to the favelas?

By Vizeum UK on 23rd Jun 2014
World Cup, Favelas

It may feel longer to some but it’s now been almost two weeks since the World Cup kicked off and like host nation Brazil – which brings together sea, sand, favelas, skyscrapers and the jungle – it’s been an event of contrasts. Not on the pitch, where the action has been thrilling punctured, but off [...]

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Bookies: The Unsung Heroes of Innovation

By Vizeum UK on 10th Dec 2013
William-Hill-Logo

You and I are probably quite different.  You probably live life the normal way, using your intuition based on your experience and I live life based on expectation and the probability.  We would probably also have very different answers to the following question: “who is currently leading innovating in media?”  You may well answer “Foster’s, [...]

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MINI Olympic adventures

By Vizeum UK on 20th Jul 2012
MINI

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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Nike’s first Twitter own goal

By Vizeum UK on 22nd Jun 2012
Wayne Rooney's resolution

This week Nike notched up another media first… this time it’s not one they were looking for. In January Nike got Wayne Rooney and Jack Wilshere tweet a message to their followers using the campaign hashtag #makeitcount.             #Sofarsogood. What they failed to do was to ad a #ad (or [...]

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Introducing the Orbit

By Vizeum UK on 18th Jun 2012
The Orbit up close

Wednesday saw the first ever function at the Orbit – London 2012’s unique sculpture-slash-viewing lounge. And we can exclusively reveal – the views are amazing!   Hosted by the wonderful Haymarket, who have created some brilliant Olympics platforms and are set to roll out a whole host more in the near future, the evening presented [...]

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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012
bmws-olympic-gold

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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Budweiser brings the FA Cup to zeebox

By Vizeum UK on 14th May 2012
budweiser-brings-the-fa-cup-to-zeebox

We’ve been working with ABInBev to help them “start from a different place”, push boundaries and identify key innovations for their portfolio of brands. One of the most exciting opportunities we looked at was the Social TV app zeebox. zeebox allowed us to place social at the heart of our planning whilst enhancing the already [...]

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The Vizeum World Cup Trend Report

By admin on 23rd May 2011
the-vizeum-world-cup-trend-report

Although it now feels like a distant memory, the 2010 World Cup captivated the nation – for a short time at least – with an abundance of stories and debates. It was the first time an African nation has hosted the cup and in some ways, it was the coming of age for South Africa. [...]

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