Social Media

Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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The tale of an unwanted gift – how Google+ failed to take off

By Vizeum UK on 29th Sep 2014
Google Plus

Anyone that has sprung out of bed on Christmas Day, scampered down the stairs and begun tearing their way through paper will have felt the swell of disappointment that comes from an unwanted gift. There are, of course, many reasons that feeling swills around the pit of your stomach. You may already have it, own [...]

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Public’s favourite works of art return to the streets

By Vizeum UK on 31st Jul 2014
CC Patrick Caulfield, Pottery _ The estate of Patrick Caulfield

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media’s intrinsic potency, as Vizeum UK’s MD Richard Morris explained in a recent article for Campaign. Have you seen it? Art Everywhere, the collaborative project presented by the out-of-home industry, is truly something to celebrate. Thanks [...]

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Why being a contrary browser could fuel new discoveries

By Vizeum UK on 6th Mar 2014
Forgotify

In the ever-growing and expansive world of apps, I love the ambition of a new entrant in particular. Forgotify promises to rescue the music that sits in Spotify’s extensive and vast library having never – yes, never – been listened to. Because it has been deprived of its opportunity to impress, this poor, undiscovered music [...]

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Is Facebook’s purchase of WhatsApp a knee jerk reaction?

By Vizeum UK on 20th Feb 2014
whatsapp

Facebook’s purchase of WhatsApp could be seen as a knee jerk reaction to its decline in usage among young people, the demographic largely responsible for WhatsApp’s amazing growth. Certainly by buying WhatsApp, Facebook has ensured it will see an uplift in numbers with younger audiences and stopped any of the other big players in the [...]

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The most innovative ad from Super Bowl 48 didn’t happen on TV

By Vizeum UK on 4th Feb 2014
jcpenney-mitten_460

As VW pointed out in its teaser ad, there seem to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values. For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, [...]

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Social Discovery

By Vizeum UK on 15th Jan 2014
ruro bw

We’re definitely not suggesting 2014 will be the end of the traditional search engine, the change will be the decline of search as the main referrer and a switch towards social being the key way we discover content. When I started using the internet at home in 1997 my web experiences, like everyone else, started [...]

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Content marketing – How is it reshaping the media world?

By Vizeum UK on 1st May 2013
Old_Spice_The_Man_Your_Man_Could_Smell_Like

Emmanuel came to join us as an intern in the fast paced world of new business and quickly immersed himself in a demanding role. After his eight weeks, we asked him to write us a blog post on content marketing:       Content marketing – How is it reshaping the media world? Firstly content [...]

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The Incompatibility of Human Thinking and the Digital Age

By Vizeum UK on 20th Feb 2013
Evolution

Technological advancements in the last three years have occurred at frightening pace. This event does not appear to be a temporary fixture as the rate of development continues to increase.  On the other hand, the evolution of man has taken several million years. Our behaviour and style of thinking are established. It takes time for [...]

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The rise of image storytelling

By Vizeum UK on 29th Jan 2013
The rise of image storytelling - 1

It’s that time of year when a myriad of predictions are floated and debates rage on which hot new trend will characterise 2013. However, if past years of technology and media innovation and adoption have taught us one thing, it is that to define 2013 as ‘the year of’ anything is to oversimplify. What we [...]

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MINI Olympic adventures

By Vizeum UK on 20th Jul 2012
MINI

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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Social performance

By Vizeum UK on 16th Jul 2012
Calc

There seem to be two schools of thought about the use of social media as a measurable response medium –the first saying ‘don’t do it’, the second claiming to have cracked the problem of measuring an ROI from it. I don’t subscribe to either, but don’t intend rubbishing them here. Both points of view have their [...]

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Nike’s first Twitter own goal

By Vizeum UK on 22nd Jun 2012
Wayne Rooney's resolution

This week Nike notched up another media first… this time it’s not one they were looking for. In January Nike got Wayne Rooney and Jack Wilshere tweet a message to their followers using the campaign hashtag #makeitcount.             #Sofarsogood. What they failed to do was to ad a #ad (or [...]

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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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The Bird Is the Word for Twitter

By Vizeum UK on 8th Jun 2012
twitter-bird-blue-on-white

Twitter has unveiled a new branding for all its assets, the bird. The original twitter bird “Larry” (named after US basketball star Larry Bird) has had a haircut, slimmed down and is now flying upwards.  It’s fair to say, most people won’t notice the difference. However for Twitter the new streamlined upward facing bird symbolises [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012
bmws-olympic-gold

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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Transmedia gaming – thinking from a different place

By Vizeum UK on 17th May 2012
MMRPG

Today in-console game marketing seems dead and buried. A situation particularly disappointing for fans of the medium Barack Obama made famous during his election campaign. So why did the medium fail? Advertising revenues are a drop in the ocean for games publishers compared to their main revenue – the £40 they get for selling each [...]

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Budweiser brings the FA Cup to zeebox

By Vizeum UK on 14th May 2012
budweiser-brings-the-fa-cup-to-zeebox

We’ve been working with ABInBev to help them “start from a different place”, push boundaries and identify key innovations for their portfolio of brands. One of the most exciting opportunities we looked at was the Social TV app zeebox. zeebox allowed us to place social at the heart of our planning whilst enhancing the already [...]

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The value of experience

By Vizeum UK on 3rd May 2012
Heinzmed

The maxims “Do as I say, not as I do” and “practise what you preach” are good summations of 2 approaches to communications: ‘telling’ and ‘behaving’. Historically, advertisers would focus on ‘telling’ the story of their brand –  there is nothing inherently wrong with this, sometimes it’s the right approach for getting a message across [...]

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Instagram Rises

By Vizeum UK on 6th Feb 2012
ASOS On Instagram

Instagram is frequently used as an integral part of the social media marketing mix, used across industries and is growing at a rapid rate. The cutting edge social network currently has a userbase of over 15 million and attracts a new registration every second. Looking at recent campaigns and developments, it is inspiring to take [...]

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