Research

Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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