ABCs: Free market continues to prosper as focus turns to branding

By Vizeum UK on 14th Aug 2015

The latest ABC results prove the success of the free market and publishers with specialist content. In a continued trend, the free market remains buoyant posting a PoP increase, little wonder then that other publishing groups are also keen to enter this space. We’ve seen the launch of TV Mag, Dennis announce plans to launch [...]

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GUEST BLOG: Print still resonates with the tactile consumer

By Vizeum UK on 22nd Jul 2014
People enjoy print

One of the questions rarely raised in all the media commentary sloshed on to circulation shrinkages is that, given the always-on availability of instant-refresh headlines, why does the smartphone set continue to read a newspaper at all? Talk to embattled editors and they will declare that the sandbags holding back the digital tide are packed [...]

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Digital opens up greater reach for newsbrands

By Vizeum UK on 28th May 2014
iPad - Newspapers

The number of people who read newspapers has always been vast (up to 30 million a week in 2013, according to NRS). However, as people’s behaviour has changed and they spend more time on digital devices (e.g. mobile increasing from 15 seconds per day in 2010 to nearly two minutes today, according to eMarketer), the [...]

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ABC Print Brands Update (July ’13 – December ’13)

By Vizeum UK on 19th Feb 2014

This ABC sees a step forward in the market with the introduction of a combined print and digital edition for the first time ever, this is a great start but by no means paints the whole picture for the print market. The headline figure still doesn’t include the fully interactive tablet, mobile, web or social reach, but this [...]

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The Future of National Newspapers

By Vizeum UK on 3rd Oct 2013

  The ‘Future of National Newspapers’, hosted by Mediatel sparked some interesting debate around the challenges facing Newspapers & News brands.  In my opinion there were two main areas of interest; the first being the way we talk about newspapers and the second how we measure the strength and power of these titles and brands. Whilst [...]

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ABC Jul-Dec 2012

By Vizeum UK on 21st Feb 2013

Summary                   Sam Hughes Head of Press The July – Dec 2012 ABC’s are not a positive set at first glance with the total magazine market down and this is will be concerning all publishers.  However, as we have seen over the last few ABC periods whilst [...]

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MINI Olympic adventures

By Vizeum UK on 20th Jul 2012

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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The value of experience

By Vizeum UK on 3rd May 2012

The maxims “Do as I say, not as I do” and “practise what you preach” are good summations of 2 approaches to communications: ‘telling’ and ‘behaving’. Historically, advertisers would focus on ‘telling’ the story of their brand –  there is nothing inherently wrong with this, sometimes it’s the right approach for getting a message across [...]

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