Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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Your media week in two minutes

By Vizeum UK on 4th Apr 2014
Turkey blocks access to Twitter website

Top news story of the week The European Parliament has passed a net neutrality law, which means that ISPs cannot deliberately slow down access to certain sites or content. What makes this move so significant is that it keeps access to the web open for European citizens. By contrast, this type of law doesn’t exist [...]

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A Google Squared Experience

By Vizeum UK on 11th May 2013

The Google Squared course is a joint initiative by Google, the IPA and Impact International, for recent graduates working in media and advertising. I expected the six week course to give me an intensive Google-branded education that would clue me up on all things digital. I was wholly prepared for an onslaught of digi-acronyms and [...]

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MINI Olympic adventures

By Vizeum UK on 20th Jul 2012

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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IAB Mobile Engage 2012

By Vizeum UK on 23rd May 2012

Last week’s IAB Mobile Engage conference felt super charged compared to previous years. From the waves of information our major take-outs were: Addicted:  People gaze into their mobile screens up to 150 times a day. At home, at work, in stores, or while walking down the street, only glancing up into the wider world to [...]

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Budweiser brings the FA Cup to zeebox

By Vizeum UK on 14th May 2012

We’ve been working with ABInBev to help them “start from a different place”, push boundaries and identify key innovations for their portfolio of brands. One of the most exciting opportunities we looked at was the Social TV app zeebox. zeebox allowed us to place social at the heart of our planning whilst enhancing the already [...]

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Bringing Brands to Life, the Rise of AR

By Vizeum UK on 4th May 2012

As technology evolves into our everyday lives, blurring the edges of the real and the digital, it is becoming increasingly important to recreate the experience of our brands within these overlapping environments. New technologies daily offer the chance for consumers to interact with brands on a personal level. There are real opportunities to stand out [...]

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The value of experience

By Vizeum UK on 3rd May 2012

The maxims “Do as I say, not as I do” and “practise what you preach” are good summations of 2 approaches to communications: ‘telling’ and ‘behaving’. Historically, advertisers would focus on ‘telling’ the story of their brand –  there is nothing inherently wrong with this, sometimes it’s the right approach for getting a message across [...]

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Instagram Rises

By Vizeum UK on 6th Feb 2012
ASOS On Instagram

Instagram is frequently used as an integral part of the social media marketing mix, used across industries and is growing at a rapid rate. The cutting edge social network currently has a userbase of over 15 million and attracts a new registration every second. Looking at recent campaigns and developments, it is inspiring to take [...]

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Social and Mobile

By Vizeum UK on 15th Jan 2012

Developers are becoming social… The fastest growing areas of digital in 2011 were social media and mobile platforms. Mobile technology has always been at the centre of how people communicate and keep in touch whether it is via text, email, call, and more recently increasingly via social network. Mobile internet is set to surpass desktop [...]

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