Data

Data and emotion are unlikely doubles partners

By Vizeum UK on 10th Jul 2015
Data and emotion are unlikely doubles partners

There is nothing like Wimbledon to get brands excited about real time marketing. In a single tennis match the crowd often ride a rollercoaster of emotions, with momentum shifts mid-match and the tease of potential glory for the underdog. It’s likely your social media feed is full of #comeonandy and maybe the odd comedy #comeontim, [...]

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