Creativity

Lessons from the Super Bowl…

By Vizeum UK on 3rd Feb 2015
Katy Perry - Super Bowl

So, the confetti has (probably just about) been swept away following on one of the greatest and most dramatic Super Bowls of all-time. While Tom Brady and the New England Patriots cemented their place in sporting folklore, America’s showpiece sporting and ad event also gave marketers a few lessons – aside from dramatic finishes. The [...]

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GUEST BLOG: Lost in translation… how to make better DecisionZ

By Vizeum UK on 8th Dec 2014
Lewis Hamilton

Salve accepto gratias propter hanc ad tempus. No, don’t go, this is not a broken link; you are indeed on the Vizeum blog. I just decided to open with a little bit of Latin, as you do. You see, as many of your will already have observed, media owners are renowned for speaking a totally [...]

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Q&A: MINI goes to the Movies

By Vizeum UK on 15th Sep 2014
MINI at the Movies

On Friday, MINI launched the biggest tailored cinema campaign ever in the UK in partnership with Vizeum and Digital Cinema Media.   The campaign will deliver 147 different versions of each ad with the last five seconds tailored to each cinema’s nearest dealership. Our aim is to showcase the benefits of Countryman model and encourage [...]

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Co-owned media trumps native advertising any day

By Vizeum UK on 1st Jul 2014
Scott Magee

The equilibrium reached when a strong consumer brand and a strong media brand come together is a match made in heaven. The whole is indeed greater than the sum of the parts. That means that alongside the traditional categories of ‘paid, owned, earned’ channels, we should insert a fourth term prominently in between the first [...]

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Why the Great British public loves a Turkey…

By Vizeum UK on 4th Jun 2014
Turkey

Even the nation’s favourite love-machine can’t predict the tastes of the Great British public. Answering questions about why winners of The Voice have so far failed to go on to commercial success, Tom Jones said he’s given up trying to second guess what success looks like. After more than five decades in music, he still [...]

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Video: Vizeum rises above the competition at Agency Bake Off

By Vizeum UK on 12th May 2014
Bake off

Mary Berry and Paul Hollywood may be taking a little time off but our love of baked goods remains undimmed – as shown by a triumphant performance by our very own Kitty Jansz at The Great Agency Bake off. Kitty is a Senior Insight Manager for Vizeum UK, which keeps her busy, but she still finds [...]

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The most innovative ad from Super Bowl 48 didn’t happen on TV

By Vizeum UK on 4th Feb 2014
jcpenney-mitten_460

As VW pointed out in its teaser ad, there seem to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values. For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, [...]

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Google @ iProspect

By Vizeum UK on 9th Jan 2014
Google @ iProspect

Great digital marketing is more than just science, it’s also about great creativity. On November 27th, iProspect (our Sister digital performance agency and part of the Dentsu Aegis Network) teamed up with Google to explore this view and examine the rapid convergence of creativity and data that is currently impacting the advertising and marketing industry. [...]

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Are we on the brink of a T-Commerce revolution?

By Vizeum UK on 25th Jul 2013
Panasonic

There is a revolution waiting to happen…a combination of smart TV growth and the relaxing of product placements laws means there is an incredible T-commerce (TV) opportunity for brands. Functionality on multiple screens is becoming ubiquitous. Going from a phone to a smartphone to a tablet and what’s this…..a Phablet?!  Delivery and richness of content [...]

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A Google Squared Experience

By Vizeum UK on 11th May 2013
1811356a

The Google Squared course is a joint initiative by Google, the IPA and Impact International, for recent graduates working in media and advertising. I expected the six week course to give me an intensive Google-branded education that would clue me up on all things digital. I was wholly prepared for an onslaught of digi-acronyms and [...]

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The Knowledge Tree – Inspiring a generation

By Vizeum UK on 7th May 2013
Knowledge Tree Pic

Upon joining the team last year, I was astounded by the amount of learning and development activity at Vizeum. The thirst for knowledge was prevalent but we faced a challenge.  We needed to focus our investment in individuals to bring a positive impact on the business and their careers. After experiencing the ambition around the agency, [...]

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Why Vizeum is supporting The Bakery and bringing our clients with us

By Vizeum UK on 4th Mar 2013
Tech City Website Shot

This is an exciting week for all of us. Not just for the team here at Vizeum, but for all of who work for media and creative agencies. Words like ‘innovation’, ‘platform integration’, ‘entrepreneurial’, ‘start-up approach’ and ‘disruptive’ are thrown around daily as we constantly searching for new and more effective solutions for our clients. [...]

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MINI Olympic adventures

By Vizeum UK on 20th Jul 2012
MINI

Friday 27th July marks the beginning of the biggest sporting occasion to hit these shores since… well since most of us were born. To celebrate the Olympic Games coming to London, MINI has launched The London 2012 Special Edition model in red, white and blue and we have been helping them mark the launch with a series [...]

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Coca-Cola brings EURO 2012 to the Fans

By Vizeum UK on 11th Jun 2012
Coca Cola Fan reporter

For Euro 2012, Coca-Cola want to celebrate consumers’ passion for football by being there with them in ‘the moment’.  We identified the two key properties through which to build a meaningful association, talkSPORT  and ITV – the tournament’s two commercial broadcasters.  We focused our investment in these channels to maximise efficiency & relevance (fewer things [...]

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BMW’s Olympic Gold

By Vizeum UK on 29th May 2012
bmws-olympic-gold

As an Olympic sponsor and torch relay partner, BMW wanted to find a way to support their association with the pre-Olympic procession, whilst also supporting their dealer network and showcasing their product. Rather than advertise nationally we wanted to create a regional buzz, driving interest and involvement with the relay, far beyond the reach of [...]

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Getting the most out of the Idea Machine

By Vizeum UK on 22nd May 2012
Similifying thinking diagram

Innovate or die has become a bit of a mantra in recent times. Clients and agencies alike continually seek new ideas to gain that critical competitive advantage; which puts a lot of pressure on the idea machines, in other words every one of us, to be more creative. Whisper this softly, but game changing ideas [...]

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