Convergence

ABC Print Brands Update (July ’13 – December ’13)

By Vizeum UK on 19th Feb 2014
ABC

This ABC sees a step forward in the market with the introduction of a combined print and digital edition for the first time ever, this is a great start but by no means paints the whole picture for the print market. The headline figure still doesn’t include the fully interactive tablet, mobile, web or social reach, but this [...]

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Google @ iProspect

By Vizeum UK on 9th Jan 2014
Google @ iProspect

Great digital marketing is more than just science, it’s also about great creativity. On November 27th, iProspect (our Sister digital performance agency and part of the Dentsu Aegis Network) teamed up with Google to explore this view and examine the rapid convergence of creativity and data that is currently impacting the advertising and marketing industry. [...]

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