Chrissy Totty

Super Bowl 50: A whole lot less to talk about

By Vizeum UK on 12th Feb 2016
SB50 - Peyton Manning

The 50th Super Bowl was a sporting spectacle, musical show down and advertising showcase all rolled into one. The underdog Denver Broncos won the sporting bit, creating a fairy-tale ending for Peyton Manning’s career. Musical performances included Lady Gaga, looking like a fierce Hunger Games host in sparkly red suit as she belted out the [...]

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The tech agenda for marketers

By Vizeum UK on 1st May 2014
Privacy

The dust has definitely settled on SXSWi. The tequila hangovers have long subsided and attendees have had a chance to reflect on what they saw this year. So what was useful? While last year was about big hardware announcements, including the Replicator 3D printer and leap motion, this year was not about one particular piece [...]

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The most innovative ad from Super Bowl 48 didn’t happen on TV

By Vizeum UK on 4th Feb 2014
jcpenney-mitten_460

As VW pointed out in its teaser ad, there seem to be a tried and tested formula for Super Bowl spots, which usually includes celebrities and/or animals, slapstick humour and very high production values. For the 48th edition of ‘the biggest show on Earth’ a lot of advertisers stuck to some variation of this creatively, [...]

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The changing voice of CES: cars steal the show

By Vizeum UK on 17th Jan 2014
Chrissy Totty, head of innovation

CES now positions itself as a global platform for innovation, meaning it is far more than just consumer electronic products, seeing exhibitors and speakers from all corners of the tech world converge for three days in Las Vegas. Therefore, you would expect to see all the big hitters of the tech world represented, however, this [...]

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