Big Data

Why being a contrary browser could fuel new discoveries

By Vizeum UK on 6th Mar 2014
Forgotify

In the ever-growing and expansive world of apps, I love the ambition of a new entrant in particular. Forgotify promises to rescue the music that sits in Spotify’s extensive and vast library having never – yes, never – been listened to. Because it has been deprived of its opportunity to impress, this poor, undiscovered music [...]

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Google @ iProspect

By Vizeum UK on 9th Jan 2014
Google @ iProspect

Great digital marketing is more than just science, it’s also about great creativity. On November 27th, iProspect (our Sister digital performance agency and part of the Dentsu Aegis Network) teamed up with Google to explore this view and examine the rapid convergence of creativity and data that is currently impacting the advertising and marketing industry. [...]

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A Vizeum View on the Economy – October 2013

By Vizeum UK on 13th Oct 2013
UK_Economy

Economically speaking, it’s been a month of real interest, with several key indicators painting a picture of a dysfunctional and split economy.  The Q3 GDP is expected on Friday with the market currently taking the view that growth will be slightly up on Q2 at 0.8%. Extrapolated out this comes to an estimated 2.5% annual [...]

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Agile Planning – The Vizeum Approach

By Vizeum UK on 29th Aug 2013
Real time

                          The whole world is talking about BIG DATA and its implications for marketing and media.  Here at Vizeum we believe these opportunities can be leveraged using our unique approach to real-time, or as we know it ‘agile planning’.  We do this by [...]

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