Blog

Five lessons that the success of Serial teaches marketers

By Vizeum UK on 22nd Dec 2014
Serial

There are timely lessons marketers can glean from the phenomenon that was the Serial podcast and it’s all about being human, as our  head of integrated startegy James Hankins explained to Marketing Magazine. Every once in a while a story reignites in a category. Last week brought an end to the unprecedented success of podcast [...]

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Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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GUEST BLOG: Lost in translation… how to make better DecisionZ

By Vizeum UK on 8th Dec 2014
Lewis Hamilton

Salve accepto gratias propter hanc ad tempus. No, don’t go, this is not a broken link; you are indeed on the Vizeum blog. I just decided to open with a little bit of Latin, as you do. You see, as many of your will already have observed, media owners are renowned for speaking a totally [...]

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Your media week in two minutes…

By Vizeum UK on 5th Dec 2014
Gangnam Style Breaks YouTube

From the silver screen to the camera screen, if this week’s edition were to be given a theme then it would probably be visual storytelling. That means there’s no room for a delightful Christmas ad from McVitie’s (the brand’s first festive offering for more than 30 years) that reaches into the big box of marketing [...]

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Your media week in two minutes…

By Vizeum UK on 28th Nov 2014
Facebook & Privacy under scrutiny

We’re surprised that black Friday wasn’t dubbed Black & White Friday with all the recent excitement around Penguins. We’re not just talking about Monty but also the action heroes, Penguins of Madagascar, who land next week. In fact, the world seems to be going mad for all things Spheniscinae with sales of Penguin Chocolate Bars [...]

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Your media week in two minutes…

By Vizeum UK on 21st Nov 2014
Mark Zuckerberg

While we were toasting success at this week’s Campaign Media Awards on Wednesday, one celebrity was already toast on I’m A Celebrity Get Me Out of Here. Gemma Collins demonstrated a complete lack of awareness of the show’s premise or even just its name before stepping on the plane to the other side of the [...]

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A Google Experience… Squared

By Vizeum UK on 21st Nov 2014
Google Squared

For new starters, getting up to speed with the ins and outs of media can be a dizzying, challenging and sometimes frustrating experience. Whether it’s the constant emergence of new technologies, the task of navigating a number of channels to create an effective media plan, or getting to really understand an audience far removed from [...]

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Q&A: Email Marketing & CRM with Nina Thompson

By Vizeum UK on 17th Nov 2014
Malibutique

Earlier this year our Malibu eCRM campaign was the pick of the bunch at the Performance Marketing Awards picking up the Grand Prix award, and so its been back on the shortlists once more… this time for The Digitals from eConsultancy. Nina Thompson, our eCRM account director and one of the brains of the campaign, [...]

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Your media week in two minutes…

By Vizeum UK on 14th Nov 2014
iamperfect

Like the Co-operative Bank’s commitment to ‘ethics and values’, we’re dedicated to innovation. While getting the word tattooed on our backs is a step too far for us, we’re still here to bring the five things you need to know 24 hours after sailing down The Thames on the annual Vizeum away day. This week [...]

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Your media week in two minutes…

By Vizeum UK on 31st Oct 2014
Facebook Mobile

Few occasions tend to divide opinion quite as much as Halloween, but one thing is certain – that its place in the UK calendar has been well and truly cemented in recent years to presenting a real opportunity to cash in (in some people’s eyes). Well, there’s no tricks and only treats to be found [...]

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Your media week in two minutes…

By Vizeum UK on 17th Oct 2014
GameOfThrones

OK, OK… So you’ve had enough of reading about Vizeum and AB InBev… We completely understand, which is why we think it’s only right that we save you from having to wade through all the other media stories from the week by flagging what you really need to know about. Shockingly, there’s no room for [...]

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The outlook’s clear with a risk of showers – Belwether Q3

By Vizeum UK on 16th Oct 2014
Bellwether Report

Marketing budgets have continued to rise in the Q3 edition of the IPA Bellwether Report marking two years of continued growth. It means that the survey has reached third-highest level in the survey’s 14-year history. The figures show a net balance of 12.6% of businesses that have increased in budgets during the third quarter of [...]

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Your media week in two minutes…

By Vizeum UK on 13th Oct 2014
BBC Only God Knows

All aboard the £2.5bn new air conditioned, driverless tube and that other snaking, glowing vision of the future – ‘your media week in two minutes’. While this campaign from Thorne Travel might be the best (and worst) thing we’ve seen on YouTube this week, it narrowly missed out on making the five things you need [...]

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The tale of an unwanted gift – how Google+ failed to take off

By Vizeum UK on 29th Sep 2014
Google Plus

Anyone that has sprung out of bed on Christmas Day, scampered down the stairs and begun tearing their way through paper will have felt the swell of disappointment that comes from an unwanted gift. There are, of course, many reasons that feeling swills around the pit of your stomach. You may already have it, own [...]

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Your media week in two minutes…

By Vizeum UK on 26th Sep 2014
Samsung Galaxy Note 3

If there’s one theme that runs through this week’s news stories then its flexibility. This covers many different areas from a requirement to adjust in order to enact social change and modifying an innovative piece of technology in an exciting way to an unwanted by product of a new product launch. Here’s our pick of [...]

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Your media week in two minutes…

By Vizeum UK on 19th Sep 2014
Scotlands Future

This week one issue has dominated the headlines as 300 years of history was placed in the hands of more than three and a half million people. While the huge implications of a YES vote came under scrutiny, the fashion world embraced social media, MIT unveiled some mind bending technology, and one man put his [...]

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Q&A: MINI goes to the Movies

By Vizeum UK on 15th Sep 2014
MINI at the Movies

On Friday, MINI launched the biggest tailored cinema campaign ever in the UK in partnership with Vizeum and Digital Cinema Media.   The campaign will deliver 147 different versions of each ad with the last five seconds tailored to each cinema’s nearest dealership. Our aim is to showcase the benefits of Countryman model and encourage [...]

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Your media week in two minutes…

By Vizeum UK on 12th Sep 2014
Apple Watch

This week has all been about the unveiling of a true tech evolution. One visionary company continues to revolutionise our lives and change the way we interact with the world around us. However, SanDisk weren’t the only company to shake the world with the release of the largest SD memory card ever. Microsoft, Samsung and [...]

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Pay clears the way to mass adoption for Apple Watch

By Vizeum UK on 10th Sep 2014
Apple Pay

Wearable technology has been the ‘next big thing’ for a little while now but has yet to really become a standard in consumer life outside the fitness market. In fact our Consumer Connections System data shows that adoption is only at 3% and heavily skewed to the London area. However, all that could be about [...]

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Your media week in two minutes…

By Vizeum UK on 5th Sep 2014
Celebrity Photo Leak

This week saw IPC Media become Time Inc. UK as its parent company looks to connect the dots between its UK and US offerings, and our pick of stories has a significantly cross-Atlantic feel to it too.Whether it’s the ALS/MND Ice Bucket phenomenon finally beginning to wind down or celebs from either side of the [...]

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