ABCs: Free market continues to prosper as focus turns to branding

By Vizeum UK on 14th Aug 2015

The latest ABC results prove the success of the free market and publishers with specialist content. In a continued trend, the free market remains buoyant posting a PoP increase, little wonder then that other publishing groups are also keen to enter this space. We’ve seen the launch of TV Mag, Dennis announce plans to launch [...]

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Data and emotion are unlikely doubles partners

By Vizeum UK on 10th Jul 2015
Data and emotion are unlikely doubles partners

There is nothing like Wimbledon to get brands excited about real time marketing. In a single tennis match the crowd often ride a rollercoaster of emotions, with momentum shifts mid-match and the tease of potential glory for the underdog. It’s likely your social media feed is full of #comeonandy and maybe the odd comedy #comeontim, [...]

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A view from The Vanity Fair Digital Summit

By Vizeum UK on 7th Jul 2015
Vanity Fair Digital Summit

It was with intrigue and intellectual curiosity that I entered Shoreditch Town Hall. What would a line-up billed as ‘world’s most prominent innovators and influential leaders across the tech sector and digital world’ have in store for us? The afternoon was structured around panel discussions covering a breadth of topics that reflected on the power [...]

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My Media Week: Jem Lloyd-Williams

By Vizeum UK on 10th Jun 2015
Jem Lloyd-Williams

Jem Lloyd-Williams, executive director, product & innovation at Vizeum UK, has given Media Week a peek into how a typical week shapes up. Read about how he joined the cream of media in the Brighton sunshine for Media 360 and much more…  Monday To ensure we all check in with each other and understand the focus for the week ahead, [...]

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Tech viewpoint… on audio watermarking

By Vizeum UK on 5th May 2015

Fergus Hynd, pebble {code}, technology R&D innovation consultant While most of us may have used a service like Shazam, few of us are aware what is going on behind the scenes. When you Shazam an audio track the service has to search a huge database to match the audio snapshot to something on record, very [...]

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England cricket team’s demise holds a warning for adland

By Vizeum UK on 2nd Apr 2015
Cricket World Cup

The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, our managing partner for planning. It’s Sunday evening. I appear to be alone in the living room with the remote control. Wife and four-month-old son seemingly occupied [...]

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SXSW: Beyond Human – just because we could, does it mean we should?

By Vizeum UK on 20th Mar 2015
Six Million Dollar Man

When we think of our future self, very few of us would see ourselves as a digital clone or even with our limbs replaced by bionic prosthetics. However, this vision of the future is something that could be moving out of the realms of science fiction and into reality, according to several speakers as SXSWi. [...]

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SXSW: Pivoting for success, lessons from netball

By Vizeum UK on 20th Mar 2015

You might not expect it. But a popular term at SXSW has been pivot. Eric Ries, author of iconic entrepreneur text The Lean Startup, David Cohen, co-founder of start-up accelerator Techstars and Jonah Peretti, founder and CEO of Buzzfeed, have all drawn mentioned to the word. Unfortunately, they’re not referring to the nifty footwork manoeuvre from Netball, [...]

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SXSW: We’re all different… What personalisation means for content

By Vizeum UK on 19th Mar 2015

Believe it or not, almost every talk at SXSW this year has referenced data. Whether that’s privacy, new sources such as wearables, or creative use of it as a medium for content, data has been the buzzword of the festival. From filmmakers to developers, many recognise the new opportunities it provides to personalise experiences and [...]

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SXSW: The Connected City is closer than you think…

By Vizeum UK on 17th Mar 2015
City 2

Governments and public institutions are perceived as notoriously slow to innovate, but things are starting to change. At a SXSW session on the City 2.0, it was clear that large cities are grasping technological innovation with both hands as a way to solve long-running problems. Most major US cities like Chicago and New York have [...]

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SXSW: From Oslo to Mexico, what are the five conditions for innovation?

By Vizeum UK on 16th Mar 2015
Oslo StartUp

“We build the dance floor and let the entrepreneurs dance” Hallstein Bjercke, vice mayor of Oslo, panel discussion on The Oslo Startup Story, SXSW 2015 Austin, Texas, host city of SXSW Interactive, is a city buzzing with ideas during the five days of the festival, but is also rife with innovation all year round. It’s [...]

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SXSW: Who owns data in a connected world? Entering the age of Sensorship…

By Vizeum UK on 16th Mar 2015
Baby Monitor

Connected has undoubtedly been more than just a buzzword at SXSW 2015… especially in the tech showcased that connects the physical and digital in health, cars and retail . Of course, the Internet of Things is by no means a new concept with wearable devices already bringing our own bodies closer to the digital world [...]

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Vizeum gets ready for SXSWi

By Vizeum UK on 2nd Mar 2015

We’re all different… What personalisation means for content Pivoting for success, lessons from netball Beyond Human – just because we could, does it mean we should? The Connected City is closer than you think… From Oslo to Mexico, what are the five conditions for innovation? Who owns data in a connected world? Entering the age [...]

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Lessons from the Super Bowl…

By Vizeum UK on 3rd Feb 2015
Katy Perry - Super Bowl

So, the confetti has (probably just about) been swept away following on one of the greatest and most dramatic Super Bowls of all-time. While Tom Brady and the New England Patriots cemented their place in sporting folklore, America’s showpiece sporting and ad event also gave marketers a few lessons – aside from dramatic finishes. The [...]

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Your Media Week In Two Minutes

By Vizeum UK on 30th Jan 2015
Tom Brady

Hot Dogs? Check. Nachos? Check. Crisp cold Budweisers? Check. Yes, that’s right ladies and gentleman… the time is nearly upon us to indulge in the excessive gravitas of the America’s premiere sporting event – The Super Bowl. NBC gave us a dose of the last minute drama that those that manage to stay awake into [...]

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Your media week in two minutes…

By Vizeum UK on 23rd Jan 2015
The Sun

So the participants in the biggest ad event of the year are set. In just over a week’s time the New England Patriots and the Seattle Seahawks will compete in the greatest show on turf. While those that have forked out the £3m+ fee to advertise eagerly await the big kick off, America has been [...]

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Your media week in two minutes…

By Vizeum UK on 9th Jan 2015
Je Suis Charlie

The tinsel is back in the attic, the Christmas Tree packed off to ‘the chipper’ and distant relatives forgotten for another 12 months. However, with many left feeling the post-yuletide blues, it seems the one thing we won’t miss is the festive TV schedule. 2015 has kicked off with the news that Christmas TV ratings [...]

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Five lessons that the success of Serial teaches marketers

By Vizeum UK on 22nd Dec 2014

There are timely lessons marketers can glean from the phenomenon that was the Serial podcast and it’s all about being human, as our  head of integrated startegy James Hankins explained to Marketing Magazine. Every once in a while a story reignites in a category. Last week brought an end to the unprecedented success of podcast [...]

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Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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GUEST BLOG: Lost in translation… how to make better DecisionZ

By Vizeum UK on 8th Dec 2014
Lewis Hamilton

Salve accepto gratias propter hanc ad tempus. No, don’t go, this is not a broken link; you are indeed on the Vizeum blog. I just decided to open with a little bit of Latin, as you do. You see, as many of your will already have observed, media owners are renowned for speaking a totally [...]

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