Blog

SXSW: Beyond Human – just because we could, does it mean we should?

By Vizeum UK on 20th Mar 2015
Six Million Dollar Man

When we think of our future self, very few of us would see ourselves as a digital clone or even with our limbs replaced by bionic prosthetics. However, this vision of the future is something that could be moving out of the realms of science fiction and into reality, according to several speakers as SXSWi. [...]

Read More

SXSW: Pivoting for success, lessons from netball

By Vizeum UK on 20th Mar 2015
Netball

You might not expect it. But a popular term at SXSW has been pivot. Eric Ries, author of iconic entrepreneur text The Lean Startup, David Cohen, co-founder of start-up accelerator Techstars and Jonah Peretti, founder and CEO of Buzzfeed, have all drawn mentioned to the word. Unfortunately, they’re not referring to the nifty footwork manoeuvre from Netball, [...]

Read More

SXSW: We’re all different… What personalisation means for content

By Vizeum UK on 19th Mar 2015
VR

Believe it or not, almost every talk at SXSW this year has referenced data. Whether that’s privacy, new sources such as wearables, or creative use of it as a medium for content, data has been the buzzword of the festival. From filmmakers to developers, many recognise the new opportunities it provides to personalise experiences and [...]

Read More

SXSW: The Connected City is closer than you think…

By Vizeum UK on 17th Mar 2015
City 2

Governments and public institutions are perceived as notoriously slow to innovate, but things are starting to change. At a SXSW session on the City 2.0, it was clear that large cities are grasping technological innovation with both hands as a way to solve long-running problems. Most major US cities like Chicago and New York have [...]

Read More

SXSW: From Oslo to Mexico, what are the five conditions for innovation?

By Vizeum UK on 16th Mar 2015
Oslo StartUp

“We build the dance floor and let the entrepreneurs dance” Hallstein Bjercke, vice mayor of Oslo, panel discussion on The Oslo Startup Story, SXSW 2015 Austin, Texas, host city of SXSW Interactive, is a city buzzing with ideas during the five days of the festival, but is also rife with innovation all year round. It’s [...]

Read More

SXSW: Who owns data in a connected world? Entering the age of Sensorship…

By Vizeum UK on 16th Mar 2015
Baby Monitor

Connected has undoubtedly been more than just a buzzword at SXSW 2015… especially in the tech showcased that connects the physical and digital in health, cars and retail . Of course, the Internet of Things is by no means a new concept with wearable devices already bringing our own bodies closer to the digital world [...]

Read More

Vizeum gets ready for SXSWi

By Vizeum UK on 2nd Mar 2015
sxsw-2015

We’re all different… What personalisation means for content Pivoting for success, lessons from netball Beyond Human – just because we could, does it mean we should? The Connected City is closer than you think… From Oslo to Mexico, what are the five conditions for innovation? Who owns data in a connected world? Entering the age [...]

Read More

Lessons from the Super Bowl…

By Vizeum UK on 3rd Feb 2015
Katy Perry - Super Bowl

So, the confetti has (probably just about) been swept away following on one of the greatest and most dramatic Super Bowls of all-time. While Tom Brady and the New England Patriots cemented their place in sporting folklore, America’s showpiece sporting and ad event also gave marketers a few lessons – aside from dramatic finishes. The [...]

Read More

Your Media Week In Two Minutes

By Vizeum UK on 30th Jan 2015
Tom Brady

Hot Dogs? Check. Nachos? Check. Crisp cold Budweisers? Check. Yes, that’s right ladies and gentleman… the time is nearly upon us to indulge in the excessive gravitas of the America’s premiere sporting event – The Super Bowl. NBC gave us a dose of the last minute drama that those that manage to stay awake into [...]

Read More

Your media week in two minutes…

By Vizeum UK on 23rd Jan 2015
The Sun

So the participants in the biggest ad event of the year are set. In just over a week’s time the New England Patriots and the Seattle Seahawks will compete in the greatest show on turf. While those that have forked out the £3m+ fee to advertise eagerly await the big kick off, America has been [...]

Read More

Your media week in two minutes…

By Vizeum UK on 9th Jan 2015
Je Suis Charlie

The tinsel is back in the attic, the Christmas Tree packed off to ‘the chipper’ and distant relatives forgotten for another 12 months. However, with many left feeling the post-yuletide blues, it seems the one thing we won’t miss is the festive TV schedule. 2015 has kicked off with the news that Christmas TV ratings [...]

Read More

Five lessons that the success of Serial teaches marketers

By Vizeum UK on 22nd Dec 2014
Serial

There are timely lessons marketers can glean from the phenomenon that was the Serial podcast and it’s all about being human, as our  head of integrated startegy James Hankins explained to Marketing Magazine. Every once in a while a story reignites in a category. Last week brought an end to the unprecedented success of podcast [...]

Read More

Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

Read More

GUEST BLOG: Lost in translation… how to make better DecisionZ

By Vizeum UK on 8th Dec 2014
Lewis Hamilton

Salve accepto gratias propter hanc ad tempus. No, don’t go, this is not a broken link; you are indeed on the Vizeum blog. I just decided to open with a little bit of Latin, as you do. You see, as many of your will already have observed, media owners are renowned for speaking a totally [...]

Read More

Your media week in two minutes…

By Vizeum UK on 5th Dec 2014
Gangnam Style Breaks YouTube

From the silver screen to the camera screen, if this week’s edition were to be given a theme then it would probably be visual storytelling. That means there’s no room for a delightful Christmas ad from McVitie’s (the brand’s first festive offering for more than 30 years) that reaches into the big box of marketing [...]

Read More

Your media week in two minutes…

By Vizeum UK on 28th Nov 2014
Facebook & Privacy under scrutiny

We’re surprised that black Friday wasn’t dubbed Black & White Friday with all the recent excitement around Penguins. We’re not just talking about Monty but also the action heroes, Penguins of Madagascar, who land next week. In fact, the world seems to be going mad for all things Spheniscinae with sales of Penguin Chocolate Bars [...]

Read More

Your media week in two minutes…

By Vizeum UK on 21st Nov 2014
Mark Zuckerberg

While we were toasting success at this week’s Campaign Media Awards on Wednesday, one celebrity was already toast on I’m A Celebrity Get Me Out of Here. Gemma Collins demonstrated a complete lack of awareness of the show’s premise or even just its name before stepping on the plane to the other side of the [...]

Read More

A Google Experience… Squared

By Vizeum UK on 21st Nov 2014
Google Squared

For new starters, getting up to speed with the ins and outs of media can be a dizzying, challenging and sometimes frustrating experience. Whether it’s the constant emergence of new technologies, the task of navigating a number of channels to create an effective media plan, or getting to really understand an audience far removed from [...]

Read More

Q&A: Email Marketing & CRM with Nina Thompson

By Vizeum UK on 17th Nov 2014
Malibutique

Earlier this year our Malibu eCRM campaign was the pick of the bunch at the Performance Marketing Awards picking up the Grand Prix award, and so its been back on the shortlists once more… this time for The Digitals from eConsultancy. Nina Thompson, our eCRM account director and one of the brains of the campaign, [...]

Read More

Your media week in two minutes…

By Vizeum UK on 14th Nov 2014
iamperfect

Like the Co-operative Bank’s commitment to ‘ethics and values’, we’re dedicated to innovation. While getting the word tattooed on our backs is a step too far for us, we’re still here to bring the five things you need to know 24 hours after sailing down The Thames on the annual Vizeum away day. This week [...]

Read More