Blog

Vizeum gets ready for SXSWi

By Vizeum UK on 2nd Mar 2015
sxsw-2015

There are few events that draw together the brightest minds in technology quite like the South by Southwest Interactive Festival. The now 22-year-old event can proudly lay claim to hosting the most exciting tech companies (both big and small) across a range of disciplines for a showcase of leading digital creativity. Each year, a who’s [...]

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Lessons from the Super Bowl…

By Vizeum UK on 3rd Feb 2015
Katy Perry - Super Bowl

So, the confetti has (probably just about) been swept away following on one of the greatest and most dramatic Super Bowls of all-time. While Tom Brady and the New England Patriots cemented their place in sporting folklore, America’s showpiece sporting and ad event also gave marketers a few lessons – aside from dramatic finishes. The [...]

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Your Media Week In Two Minutes

By Vizeum UK on 30th Jan 2015
Tom Brady

Hot Dogs? Check. Nachos? Check. Crisp cold Budweisers? Check. Yes, that’s right ladies and gentleman… the time is nearly upon us to indulge in the excessive gravitas of the America’s premiere sporting event – The Super Bowl. NBC gave us a dose of the last minute drama that those that manage to stay awake into [...]

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Your media week in two minutes…

By Vizeum UK on 23rd Jan 2015
The Sun

So the participants in the biggest ad event of the year are set. In just over a week’s time the New England Patriots and the Seattle Seahawks will compete in the greatest show on turf. While those that have forked out the £3m+ fee to advertise eagerly await the big kick off, America has been [...]

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Your media week in two minutes…

By Vizeum UK on 9th Jan 2015
Je Suis Charlie

The tinsel is back in the attic, the Christmas Tree packed off to ‘the chipper’ and distant relatives forgotten for another 12 months. However, with many left feeling the post-yuletide blues, it seems the one thing we won’t miss is the festive TV schedule. 2015 has kicked off with the news that Christmas TV ratings [...]

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Five lessons that the success of Serial teaches marketers

By Vizeum UK on 22nd Dec 2014
Serial

There are timely lessons marketers can glean from the phenomenon that was the Serial podcast and it’s all about being human, as our  head of integrated startegy James Hankins explained to Marketing Magazine. Every once in a while a story reignites in a category. Last week brought an end to the unprecedented success of podcast [...]

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Shopper marketing: Social’s impact on retail store views

By Vizeum UK on 9th Dec 2014
Driving retail footfall

The improved availability and precision of mobile and social media data offers an opportunity to examine the true impact of social advertising on bricks-and-mortar sales in a robust way, and confirms its positive influence on purchase decisions. Models of marketing effectiveness typically aim to evaluate the impact of an independent variable (something that can be [...]

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GUEST BLOG: Lost in translation… how to make better DecisionZ

By Vizeum UK on 8th Dec 2014
Lewis Hamilton

Salve accepto gratias propter hanc ad tempus. No, don’t go, this is not a broken link; you are indeed on the Vizeum blog. I just decided to open with a little bit of Latin, as you do. You see, as many of your will already have observed, media owners are renowned for speaking a totally [...]

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Your media week in two minutes…

By Vizeum UK on 5th Dec 2014
Gangnam Style Breaks YouTube

From the silver screen to the camera screen, if this week’s edition were to be given a theme then it would probably be visual storytelling. That means there’s no room for a delightful Christmas ad from McVitie’s (the brand’s first festive offering for more than 30 years) that reaches into the big box of marketing [...]

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Your media week in two minutes…

By Vizeum UK on 28th Nov 2014
Facebook & Privacy under scrutiny

We’re surprised that black Friday wasn’t dubbed Black & White Friday with all the recent excitement around Penguins. We’re not just talking about Monty but also the action heroes, Penguins of Madagascar, who land next week. In fact, the world seems to be going mad for all things Spheniscinae with sales of Penguin Chocolate Bars [...]

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Your media week in two minutes…

By Vizeum UK on 21st Nov 2014
Mark Zuckerberg

While we were toasting success at this week’s Campaign Media Awards on Wednesday, one celebrity was already toast on I’m A Celebrity Get Me Out of Here. Gemma Collins demonstrated a complete lack of awareness of the show’s premise or even just its name before stepping on the plane to the other side of the [...]

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A Google Experience… Squared

By Vizeum UK on 21st Nov 2014
Google Squared

For new starters, getting up to speed with the ins and outs of media can be a dizzying, challenging and sometimes frustrating experience. Whether it’s the constant emergence of new technologies, the task of navigating a number of channels to create an effective media plan, or getting to really understand an audience far removed from [...]

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Q&A: Email Marketing & CRM with Nina Thompson

By Vizeum UK on 17th Nov 2014
Malibutique

Earlier this year our Malibu eCRM campaign was the pick of the bunch at the Performance Marketing Awards picking up the Grand Prix award, and so its been back on the shortlists once more… this time for The Digitals from eConsultancy. Nina Thompson, our eCRM account director and one of the brains of the campaign, [...]

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Your media week in two minutes…

By Vizeum UK on 14th Nov 2014
iamperfect

Like the Co-operative Bank’s commitment to ‘ethics and values’, we’re dedicated to innovation. While getting the word tattooed on our backs is a step too far for us, we’re still here to bring the five things you need to know 24 hours after sailing down The Thames on the annual Vizeum away day. This week [...]

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Your media week in two minutes…

By Vizeum UK on 31st Oct 2014
Facebook Mobile

Few occasions tend to divide opinion quite as much as Halloween, but one thing is certain – that its place in the UK calendar has been well and truly cemented in recent years to presenting a real opportunity to cash in (in some people’s eyes). Well, there’s no tricks and only treats to be found [...]

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Your media week in two minutes…

By Vizeum UK on 17th Oct 2014
GameOfThrones

OK, OK… So you’ve had enough of reading about Vizeum and AB InBev… We completely understand, which is why we think it’s only right that we save you from having to wade through all the other media stories from the week by flagging what you really need to know about. Shockingly, there’s no room for [...]

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The outlook’s clear with a risk of showers – Belwether Q3

By Vizeum UK on 16th Oct 2014
Bellwether Report

Marketing budgets have continued to rise in the Q3 edition of the IPA Bellwether Report marking two years of continued growth. It means that the survey has reached third-highest level in the survey’s 14-year history. The figures show a net balance of 12.6% of businesses that have increased in budgets during the third quarter of [...]

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Your media week in two minutes…

By Vizeum UK on 13th Oct 2014
BBC Only God Knows

All aboard the £2.5bn new air conditioned, driverless tube and that other snaking, glowing vision of the future – ‘your media week in two minutes’. While this campaign from Thorne Travel might be the best (and worst) thing we’ve seen on YouTube this week, it narrowly missed out on making the five things you need [...]

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The tale of an unwanted gift – how Google+ failed to take off

By Vizeum UK on 29th Sep 2014
Google Plus

Anyone that has sprung out of bed on Christmas Day, scampered down the stairs and begun tearing their way through paper will have felt the swell of disappointment that comes from an unwanted gift. There are, of course, many reasons that feeling swills around the pit of your stomach. You may already have it, own [...]

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Your media week in two minutes…

By Vizeum UK on 26th Sep 2014
Samsung Galaxy Note 3

If there’s one theme that runs through this week’s news stories then its flexibility. This covers many different areas from a requirement to adjust in order to enact social change and modifying an innovative piece of technology in an exciting way to an unwanted by product of a new product launch. Here’s our pick of [...]

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